While many video productions companies offer a camera operator, sound engineer, a lighting tech and an editor, EDM is more than just a production company. EDM is the combination of:

1. Professional Videographers – You want your video filmed to show that your business is credible. While some businesses have tried to use their own camera to produce their own in-house work – EDM would like to show you the difference, and how it can affect your business. Let your video reflect what your business truly is – credible.

2. Sound and Lighting Specialists – Sound and Lighting is very important when creating a remarkable marketing commercial. The quality of both can make or break even the best shot commercial. At EDM, we are here to create life-long relationships and to do this – we strive to exceed our client’s expectations.

3. Editors and Animators - After EDM’s videographers, sound and lighting team film your commercial – our editors and animators take the raw work and mold it into a highly professional product that will be delivered to you. From optional Hollywood special effects to premier Internet video animation to actor/dialog driven television work – your commercial will be created to stand above the rest.

4. Television Commercial and Video Marketing Consultants – Content is King. While videographers, editors, sound and lighting professionals know how to produce a commercial – more often times than not – they are not video marketing professionals. In other words – they do not create the content – they produce it. At EDM, our marketing team will help you create a truly powerful tool that will be designed to produce powerful results for your business.

Why the time is now

The Internet continues to evolve. In 2003 – most consumers in the United States never imagined that in less than 10 years a cellular phone would turn into a society-changing hand-held high-speed Internet enabled mobile computer. Furthermore, less than 10 years ago – most in the United States could not comprehend how Internet video would change our lives.

Today, YouTube is the second largest search engine, and consumers are searching for just about anything on it. From product reviews to How-To’s - we are a society that gravitates to the path of least resistance. While the written word of course still has its place – video fills a void where the written word cannot go and it offers consumers immediate information that is easily consumed.

At EDM, we have cutting edge practices that not only engage, educate and convert viewers to customers by creating remarkable video content, but we also use the latest trends to help our clients distribute the video content that is created to achieve maximum exposure and results.

What we create

Most of us have seen an Internet commercial that was just hard to watch. The acting was bad. The script was bad. The sound was bad. The video quality was bad. The whole thing just didn’t work.

Usually, a bad Internet commercial involves either one or more of the following:
a) A company that tried to create the video themselves
b) A one-man videographer (One-Man-Band)
c) A marketing company that was not skilled with video production work
d) A marketing department that took on a project that was too big

At EDM – our process begins by understanding our clients business, customers and goals. In addition, we would also ask the following questions:

1. What is the purpose of this commercial?

2. Who do you want to view this commercial?

3. What results do you want from this commercial?

After understanding the purpose, target demographic and expected results – EDM will begin the process of creating a video solution that will be designed to:

1. Engage your target audience

2. Educate that audience

3. Give the audience a Call-to-Action

4. Convert that audience to loyal customers

At EDM, our mission is to create an Internet commercial that will exceed your expectations by producing results that exceed your estimations.